The Different Types of Video Productions Services You Can Use to Promote Your Business

Owing to the increasing opportunities laid forth by the internet, promoting your business using different types of video production services has made it extremely accessible for a company to reach a wider audience and convey its message as well as share a purposeful vision. What type of video production services to opt for your promotional videos is a choice that depends upon the target you are focusing to fulfill.

Let’s get you familiarized with the types of video production categories and see which suits your business the most.

1. Brand/ Company explainer videos


Video production services have become an essential tool for brands and companies to support their business. Videos have a powerful impact on the audience and can deliver messages that are difficult to convey through other forms of media. A well-produced video can increase brand awareness, educate the audience about the company’s products or services, and build trust and loyalty with potential customers.

By creating promotional videos that showcase the company’s values, culture, and products, brands can establish a strong brand identity and differentiate themselves from competitors. Videos can also be used to tell the story of the company’s history, mission, and vision, which helps to humanize the brand and make it more relatable to the audience.

2. Documentary films

This video production category is a unique and powerful tool for businesses to support their brand and promote their products or services. When used strategically, documentaries can be an effective way to engage audiences, build brand awareness, and establish credibility.

Documentaries can also be used to showcase the company’s expertise and knowledge in a particular industry. By featuring interviews with industry experts or providing an in-depth look at the company’s research and development process, documentaries can help to position the company as a leader in their field.

With the rise of streaming services and online platforms, documentaries have become more accessible than ever before, and companies can leverage this trend to reach new audiences and expand their brand reach.

3. Commercial videos

Most compelling of all video production types these are a tried and tested tool for businesses, these videos are typically short, attention-grabbing advertisements that showcase the benefits of a product or service and persuade the audience to act.

One of the key benefits of using commercial videos to support business is their ability to engage audiences quickly and effectively. With attention spans getting shorter, commercial videos provide a way to capture the audience’s attention and convey the most important information in a concise and memorable way.

Commercial videos can also be used to differentiate a company’s products or services from competitors. By showcasing unique features or benefits, commercial videos can help to position a company’s offerings as superior to others in the market.

4. Corporate videos

Typically used for internal communications or to communicate with stakeholders such as investors, customers, or the media. Corporate videos can range from informational videos to training videos, and promotional videos, all of which can be used to support different aspects of a business. Choosing corporate videos as a suitable video production service for your business can be beneficial as it has the ability to communicate complex information concisely.

These are also used to support employee training and development. By creating videos that portray best practices, procedures, and guidelines, companies can ensure that their employees are trained effectively and consistently, which can improve productivity and reduce errors.

5. Social Media videos

With billions of users on social media platforms such as Facebook, Instagram, and TikTok, businesses can leverage social media videos to reach a wider audience, build brand awareness, and drive engagement. With the rise of short-form videos, businesses can create engaging and entertaining content that resonates with their audience and keeps them coming back for more.

Social media videos can also be used to showcase a company’s products or services in a creative and visually appealing way. By using stunning visuals, animations, and music, businesses can create videos that are both informative and entertaining, and help to persuade the audience to take action.

Out of all the different types of video production services, social media videos have the potential to go viral. With the right messaging and visuals, a social media video can quickly gain traction and be shared by thousands or even millions of people, generating buzz and excitement around the brand.

Searching in Los Angeles for video production? Consult A North Production, the best video production agency in Los Angeles that will understand and assist you in creating the most suitable content for your business with favourable outcomes.